Long before renters step foot on your property, they’ll visit your online profiles to see photos. Compelling cottage rental photography on your website and online profiles will factor into winning someone’s business—or not.
Images paint a picture of what a renter’s experience will be. They show off your space and they convey attributes like the lake experience (toys, beach, boats, dock, etc.). Want photos that will sell your cottage? Here are five secrets to capturing outstanding cottage rental images:
#1 Hire Professionals
Lighting and styling are essential for great photos, and they take a trained eye and equipment to achieve. Hire both a designer and photographer to a set of high quality images of your property.
#2 Paint a Full Picture
Photograph multiple rooms, as well as the outdoor spaces (front entrance, deck, dock, grounds, etc.). People want to get a good sense of what your property is like, so don’t stop short by posting only one or two photos on your website or social media.
#3 Plan for the Seasons
Keep your primary online photos updated as the seasons change. If people are shopping in winter, then a summer photo (beach pictures, etc.) won’t be relevant or alluring. Here is a creative way to tackle seasonal photos in a single photoshoot: stage your interior photos to cover the four seasons, then have the photographer and designer return to capture outdoor shots like the front of the cottage, yard or deck.
#4 Think Differentiation
When capturing photography, be sure to include pictures of unique or special features, be they a great entranceway, the dining area, or exterior shots.
#5 Inspire Imaginations
Help people envision themselves in the space. Show your rooms in context by including people doing an activity like checking in, meeting or receiving your service. For example, a table by the window could put a running laptop and cup of coffee on a table.